The STYLIST PLAYBOOK
Stylists don't get lucky…
they get strategic.
A digital, editable, stylist-designed guide to help you set goals, track your progress, and grow your business with intention. Buy once, use it forever!
What’s in the Playbook?
Yearly, Quarterly, & Monthly Goal Setting → Break big dreams into doable action steps.
Content & Holiday Prep → Stay ahead of busy seasons and promotions (goodbye last-minute scrambling).
Editable & Brandable → Customize with your salon’s logo, colors, and vibe. Perfect for owners to use with their teams.
Number Tracking Made Simple → See what’s working, what’s not, and where to adjust.
Imagine not just setting your yearly goals, but actually reaching them. That’s exactly what stylists using this playbook are doing.
Made for stylists at every level.
Because I’ve been exactly where you are. I built a six-figure career behind the chair and now run a seven-figure commission salon. I know what it takes to get real growth in this industry—and it’s not luck, it’s consistency. This playbook is the exact system I wish I had years ago.
Do you feel like
You’re working your butt off but have no clue if you’re actually growing.
Your goals die faster than your New Year’s resolution… or like the 20th “Monday Restart.”
You don't know if you're working hard enough or fighting a burn out coming on.
You avoid tracking numbers because it feels overwhelming.
Ditch the guesswork.
Make moves with intention.
originally $149
Year end sale
$99
Pretty hair is great. A profitable chair is better.
originally $149
Year end sale
$99
real stylist reviews
I love how organized you can be while setting a goal for the rest of the year! Having It be customizable for you!
I love the daily/weekly numbers. It’s a great way to see your progress (or regress) each month. It’s easy to see your struggles and weaknesses, not just service numbers but retail, rebooking, and average tickets. I use the calendar to write down posting ideas whether I use them that month or spread it out within the next few months.
Having everything I need in one place instead of searching for numbers online or going back through notes on my phone for goals and such.
I didn’t just create this playbook for you. i tested it with my own team first. The results? Every stylist who used it this year is on track, if not already over, their financial goals.
note from
Christina Kirkey
My mission is simple: to help stylists find their voice, take full accountability, and dream bigger than the four walls around them. This playbook isn’t a rulebook — it’s a living tool meant to guide you through tracking, reflecting, planning, and goal setting. It will give back exactly what you put in, and while I can’t promise it will make you a six-figure stylist, I can promise it will empower you to grow, own your numbers, and steer your own boat.
Your talent deserves strategy. Your goals deserve a game plan. And your business deserves a playbook that keeps you on track.